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Valuable SEO-boosting backlinks, which are also often referred to as inbound links, are created when an external authoritative website incorporates a link to another relevant website within a piece of its on-site content.

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Backlinks are an important component of off-site search engine optimisation (SEO) because they signify a certain vote of confidence between two different websites that share something in common. Securing high-quality backlinks for your website ultimately communicates to the search engines that your content is informative, valuable, and worthy of a high ranking position within key search engine results pages (SERPs).

The Changing Backlink Landscape

There was once a time when all links were good links, even those pointing to your website from poor quality sources. As soon as Google pushed out its Panda and Penguin algorithms, however, everything changed. Now, rather than concentrating on the quantity of the backlinks you can earn, your attention should instead be directed towards securing backlinks from high-quality sources that have a clear connection to the niche in which your business operates.

The Benefits of Placing Links on

As a trusted and authoritative website with a loyal and engaged audience, placing a link on our website will give your website’s SEO a boost; improve both your visibility and discoverability; and help to establish your brand as an authority within this very dynamic and competitive niche.

The additional context provided to search engines through your inbound link profile will help to ensure that your website efficiently secures higher ranking positions. Search engine bots find backlinks particularly valuable because they are easy to crawl and contain an array of useful information which helps them to understand the content of your website, making your online presence easier to contextualise and index accurately.

Building a Beneficial Backlink Profile

The benefits of backlinks are clear, however building a backlink profile that is genuinely beneficial for your business is often far easier said than done. One of the most effective ways to secure valuable links to your website is by creating useful articles and placing them on authoritative websites such as ours.

The most effective externally placed articles are written within a strategic framework which ensures that the piece is well structured and appeals directly to the audience you want to engage. This compelling copy should show passion for your subject and demonstrate your unique selling points (USPs). Your article should also incorporate carefully-researched keywords or phrases, as well as closely considered anchor text labelling the link pointing back to your website.

In the time before the Panda and Penguin algorithms, anchor text was an element of SEO which was often abused by some professional search practitioners. Since avoiding any notion of results manipulation is crucial, a clear focus on naturally integrating meaningful anchor text is far more important than concentrating too closely on incorporating keywords in ways that appear forced.

As with any linking strategy, quality over quantity is crucial and being selective with your backlink profile is always a good idea. Low-quality backlinks will be detrimental to your website’s SEO, ultimately doing more harm than good in both the short and long term.

So, why take an unnecessary risk elsewhere? Contact our friendly team today and discover how an article on can help drive tangible results for your business.

Source: 13.02.18

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