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PR marketing

Local newspapers - are they worth the bother?

Sales of local newspapers are undoubtedly in decline and the formerly fat property supplements that are distributed inside them are now much slimmer.… Read More
General marketing

What is re-targeting or audience extension?

Retargeting and audience extension are both methods of making some extra money from your website or social media pages, without annoying your audience… Read More
Winning new business

Referrals - a good or bad thing?

Referrals are fees passed from one party to another as a thank you for introducing a client. In the estate agency world, it's often a solicitor who… Read More
Social media

Getting the most from LinkedIn

LinkedIn can be a powerful business tool if you maximise its advantages. Let's take a look at what you can do to get LinkedIn working hard for your… Read More
Social media

Top tips for running a blog

Note the title of this piece - running a blog. A blog involves much more than just jotting down some observations on the agency world, or your specific… Read More
PR marketing

Building your brand

Some people think that if they've got a name and a logo for their business, it's job done, and that's the whole branding thing wrapped… Read More
Winning new business

In business relationships, quality always beats quantity

Business relationships, like any kind of relationship, take time to build. However, there are a number of ways to develop relationships with your business… Read More
Management Tips

6 top tips for running your own business

1. Do what you enjoy If you don't enjoy the business that you're in, you're never going to find the energy or motivation to put in the… Read More
Customer management

Maintaining client relationships - a little effort goes a long way

It takes a lot of effort to attract clients, but hardly any to lose them. In fact, the less effort you make, the more likely your are to lose them! But… Read More
General marketing

Are open house viewings strictly for a seller’s market?

Open house viewings tend to be more popular with sellers than they are with potential buyers. For sellers, getting everyone to see the house on a single… Read More